Three reasons why web-specific copy is good for your business.
I have wanted do a piece about copywriting for the web, for a while. Not because I read a lot of bad writing online, but because I’m starting to see more and more websites that are getting it right.
What’s your personality?
As part of this month’s Twitter special we wanted to give you a few tips on how to get the most out of this new medium. At Equator, many of us have become addicted to using Twitter and have been experimenting with it on a personal level as well as a client marketing level. So we felt it was about time we talked about what we’ve learned, especially as we witness a barrage of companies large and small starting to use the now ubiquitous micro-blogging tool.
“Google is your friend” – that’s generally the mantra of the SEO people of the world. After all, if you follow the rules, do good quality, ethical SEO with a focus on relevance on trust, then Google will deliver.
Most of the time.
According to Hitwise, Twitter has risen 22-fold in a year, faster than any other site this year (Nick Clark for The Independent, 26th June 2009). At first Twitter looked like just another social networking hub, but on closer inspection it had a clear difference – it was extremely simple. With only 140 characters to update the ‘what are you doing?’ prompt finding smart, witty ways to update followers quickly became addictive for early adopters. In February this year news that Stephen Fry had been tweeting whilst stuck in a lift cemented the relationship between celebrities and Twitter and brought the much sought after PR coverage the San Franciscan company needed to hit the headlines. In the same month traffic to the site doubled month on month and Twitter had really got our attention.
The web is not yet 15 years old, so it’s pretty easy to take any couple of years during that period of time and just be stunned at the pace of development and innovation that you see before you. Not always uniform or especially well-considered, but the sheer speed and creativity at every point from day one until now is mind-boggling. Of course, saying so is pretty much a cliché at this point.