Equator Live

It’s great being a full service digital agency. For most of our clients, this means we manage many different aspects of their online marketing. Whether it’s their website and their SEO, their email and their affiliates or every single channel, it gives us a rather exclusive insight into how all the channels work together. It also gives us an insight into what to do and what not to do. So, it means when clients ask us interesting or challenging questions, we’ve invariably got the answer somewhere in our repertoire.

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Posted on March 31st, 2009 in Marketing with no comments

Accessibility on the web has always had a bit of an image problem. Being sensible at the cost of interesting. You could be one or the other and most people went with interesting. And even when it was taken seriously, it was always presented in the same way as accessibility is presented in the real world: As an add-on that sat on top of the original and ruined its lines. If you didn’t want to compromise on your main site experience, you would have to go to the trouble of creating a “text-only” version that you could divert disabled people (because who else needs special access?) towards.

That was then. And in between then and now things have definitely improved, but the feeling remains. That in properly addressing accessibility you have to compromise the user experience.

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Posted on March 17th, 2009 in UX with 2 comments

In these challenging economic times, we’re all watching the pennies a little bit harder. We’re looking to save where we can and when it comes to investing our marketing budgets, we want to direct it towards the channels that deliver us the most revenue.

Thankfully for us at Equator and all you smart people with good websites, that usually means online getting an increasing piece of the pie. However, just “online” isn’t smart enough for us Equator people. We need to get a little more granular and work out whether it should go to PPC, SEO, Affiliates, eMail, Media or something else. Which channel is delivering the most sales? Where can I get more sales from?

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Posted on March 17th, 2009 in Analytics with no comments

We had an exciting few months at the end of 2008 as our first ever TV advert hit the air. The Ad was for OXY’s relaunched skincare range targeted for teenage boys. An exciting new product (the first on the shelves to be aimed solely at this group) and an exciting campaign for us (our first integrated TV, pack and digital campaign)

If you know anything about us, you’ll know that we are clear about the fact that we’re a digital specialist and don’t do offline work. So when the guys at OXY liked our ideas enough to ask us to create their TV ad too, we were nonplussed. But delighted of course!

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Posted on March 17th, 2009 in Client Stories, Design, Marketing with no comments

We recently pitched to create new websites to support the rebranded Thistle and Guoman hotel groups. They came to us having been recommended by the guys at Opera; the hotel booking system used by most large chains to manage availability, pricing and booking. Having worked with the system on several websites now we have more experience than most when developing against it.

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Posted on March 17th, 2009 in Design with no comments

VisitScotland is the national tourism agency for Scotland. It exists to market Scotland as a quality destination, providing leadership and direction for the development of Scottish tourism to get the maximum economic benefit for Scotland. The organisation has a wide range of stakeholders including tourists to Scotland, tourism service providers, community bodies, press and politicians.

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Posted on March 16th, 2009 in Client Stories, Design, Development with no comments

Dynamic Concepts are a big name in the mobile telecommunications network infrastructure sector.

We have worked with them for over 10 years. We recently re-developed their site and did a reworking of their brand and brand positioning. The brand identity was developed clarify the meaning of their name and what they offer.

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Posted on March 16th, 2009 in Client Stories, Design, Development with no comments

We recently pitched to Universal Music to design and build their website selling movie soundtracks. A really exciting job. We developed a dramatic brand style and site page designs that captured the cinematic quality of the content. We thought it was really nice. Unfortunately we didn’t get it.

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Posted on March 16th, 2009 in Design with no comments

We were selected by Reed in Partnership to redesign their website to reflect their approach to finding employment for individuals whose circumstances can make finding a job challenging. Whether it be single parents, individuals with learning disabilities or the long term unemployed Reed in Partnership strive to provide a tailored solution to suit the individual and employer and it was of the utmost importance that this personal approach was reflected in the new site design.

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Posted on March 16th, 2009 in Client Stories, Design, Development with no comments

We have been working with Village Hotels for some time now and are proud to have been part of this brand’s meteoric rise. If you haven’t heard of Village Hotels you really need to look them up when you’re next travelling.

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Posted on March 16th, 2009 in Client Stories, Design, Development with no comments