Boston Networks
Boston Networks is an exciting young company that brings smart, digital technology to offices and homes throughout the UK. They are spearheading the move from dumb buildings to buildings that can think and adapt to their varying functions and requirements.
Their recent move into smart homes brings this thinking within the grasp of the average homeowner. The technology allows you to have music, data and home controls piped into every room and have wall-mounted or portable, wireless panels to control them from any room in the house, or in some cases remotely. Clever stuff!
The objective
They asked us to create a simple, elegant new site as a platform to promote the products and services they offer. The site should offer easy access to a quick overview of what’s on offer and express a positive brand experience.
The solution
Whilst it was important that the site was simple and elegant, we felt that the brand experience should contain some clever and unexpected details. The design therefore uses lots of white space to create a clean, easy-reading format. On top of this we created a navigational structure that is highly tactile and whose look and feel is inspired by the controls of high-end music systems. We then went on to develop key messages that define the core values of the business in an engaging and memorable way.
The result
The new site has worked well for Boston Networks, being very flexible to allow them to amend content as their business develops. It has also garnered very positive feedback from it’s users too; finding it enjoyable and easy to use. A pleasing result overall.
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