Pan-european research commissioned by the search giant proves the branding value of search
It’s always nice to hear proof of something you thought was true – it confirms you’re not mad if nothing else. In this case it’s a fascinating piece of research showing that coming top of organic listings raises purchase consideration of a brand by 14% and holding the top paid position raises it by 20%.
Thomson Al Fresco, a division of TUI, sells mobile home holidays in 43 holiday parks across Europe, including France, Italy, Spain, Portugal, Croatia and Holland. You get a very different type of holiday experience with Thomson Al Fresco, staying in luxury chalet-style accommodation designed by Linda Barker, on some of the finest holiday parks in Europe. In order to distinguish itself from competitors such as Eurocamp and Keycamp, the company has developed the concept of ‘posh camping’ and the brand positioning of being ‘Out of the ordinary’.
Highland Spring was born in the Ochil Hills in Perthshire, Scotland in 1979 and are the UK’s leading supplier of bottled water, with their sparkling water being the most popular in the UK. The headquarters in Blackford, Perthshire, includes one of Europe’s most modern bottling plants – exporting Scotland’s favourite water to over 50 countries worldwide. The purity of their water is very important to them and so they put most energy into looking after the area they draw water from.
AMF Bowling have been at it for over 100 years now and are seen as the “Original Bowling Company”, not only by the die hard serious bowlers out there but by anyone looking for a fun time with family or friends too. With the new website AMF Bowling will now also become the “Original Online Bowling Company”, being the first ever bowling company to fully embrace and explore the possibilities that an online marketplace has for their business.