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	<title>Comments on: Haven Holidays</title>
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	<link>http://equatorlive.com/blog/2008/06/27/haven-holidays/</link>
	<description>We know what makes your customers click</description>
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		<title>By: james.jefferson</title>
		<link>http://equatorlive.com/blog/2008/06/27/haven-holidays/comment-page-1/#comment-28</link>
		<dc:creator>james.jefferson</dc:creator>
		<pubDate>Thu, 03 Jul 2008 08:44:38 +0000</pubDate>
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		<description>The conversion on the site was increased by analysing customer behaviour throughout the site. This included not only the core route to booking but also making the process for people who were just shopping around more engaging and effective too.

Don&#039;t worry, we&#039;ll share a little more about how we developed customer insights and translated them into highly effective routes to booking through all channels in future posts.</description>
		<content:encoded><![CDATA[<p>The conversion on the site was increased by analysing customer behaviour throughout the site. This included not only the core route to booking but also making the process for people who were just shopping around more engaging and effective too.</p>
<p>Don&#8217;t worry, we&#8217;ll share a little more about how we developed customer insights and translated them into highly effective routes to booking through all channels in future posts.</p>
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		<title>By: Mercurythread</title>
		<link>http://equatorlive.com/blog/2008/06/27/haven-holidays/comment-page-1/#comment-27</link>
		<dc:creator>Mercurythread</dc:creator>
		<pubDate>Thu, 03 Jul 2008 07:59:05 +0000</pubDate>
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		<description>Was the booking engine the only part you changed to maximise conversion or were there other things too. Do share :p</description>
		<content:encoded><![CDATA[<p>Was the booking engine the only part you changed to maximise conversion or were there other things too. Do share :p</p>
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