Website Blog

Archive for May, 2008

E-by-gum!

bygum

If this is your first visit, you may be interested to hear what Equator is all about.

In essence it’s pretty simple. We’re a Full-service Digital Agency. It’s a long title, but it means that we specialise in all parts of digital marketing.

You’ll be able to read more about the various parts of digital marketing we do as this blog grows.

We started Equator in the final months of the 20th Century, and conceived it as a specialist in the digital sector. Back then, developing expertise in all areas of digital marketing was quite easy; much easier than choosing our name. E-by-gum! was our first – you’ll be pleased to know we changed it after getting laughed at in our first pitch.

We’ve grown up with the web. Today we number over 50 people and we’re growing steadily. All of these people are experts in their various digital fields.

The most important part of all this is that our people all work together to offer you (if you’re interested) a completely joined-up view of your online channels. How to get the best out of them by having them all working smoothly together.

Not many agencies do this but it’s this ability to mutli-task that sets the campaigns we develop apart from others. As you read our site we’ll show you lots of examples of our work that stand as demonstrations of the strength of our approach.

Like Gollum on a sunny day

gollum1

I can officially announce that today, the 29th of May 2008 is a momentous day.

It’s the day we’ve finally launched a new site. If you’ve been to this address before, you will know what a great event this is. Our old, dated site is now a thing of the past.

With this new site we’re trying something a bit odd. If you’re eagle-eyed, you’ll notice it’s a blog. So, like Gollum on a sunny day, here we are, blinking in the light of a world wide web that’s increasingly defined by its users.

What’s great about this bright new world is you can here the voices of you and me above the close-harmony din of corporates. To be honest, as a company it’s a little scary to express ourselves this way – a great experiment. But exciting times are what we thrive on.

So, welcome to our experiment. Please get stuck in and leave comments aplenty, after all your voice is as important a part of this site as ours.

Thanks for reading!