Today i’ve been having some fun with the Yahoo Site Explorer tool – this is what we use each month in our reports to measure the number of inbound links into our clients (and their competitors :/) websites. Site Explorer is great because it enables us to see the ‘true’ picture of the inbound link profile of a website (Google only provides a snapshot). Site Explorer also enables us to filter out links from internal pages within a website so that only links from outwith the domain are counted.
Anyway, to the point McDonald! As a little experiment ive plugged in 15 popular websites (a mixture of Alexa ranking and my own additions) to see how many inbound links they have, the results are rather interesting as you can see…………

15 big websites inbound links
Facebook and Google break the one billion link barrier!
The biggest story from this graph is the complete domination of Facebook. With almost 1.5 billion inlinks (400k more than its nearest competitor, Google.com) it is by far the biggest site on the internet. Indeed Google.com and Facebook dwarf the remaining 13 websites, with each having almost as many as inlinks as the rest combined (come on Wikipedia, is 7 million the best you can do!). Of course, these numbers are slightly skewed – if each of the ‘regional’ Google websites we added then it would probably be a close run thing.
So what does all this mean for the future of the internet? Well, that’s for bigger minds than mine to ponder……….
Here’s the numbers in handy numerical formatting:
| Site | Inlinks |
| Facebook.com | 1,449,108,310 |
| Google.com | 1,030,747,696 |
| Youtube.com | 340,415,872 |
| Myspace.com | 331,120,883 |
| Amazon.com | 290,652,030 |
| Adobe.com | 272,352,172 |
| Twitter.com | 269,171,940 |
| Blogger.com | 121,475,047 |
| Microsoft.com | 74,590,309 |
| Baidu.com | 54,320,762 |
| Yahoo.com | 49,484,818 |
| BBC | 16,484,587 |
| Live.com | 13,453,673 |
| msn.com | 9,757,622 |
| Wikipedia.org | 6,546,052 |
Tags: big websites, excel graph, facebook, inbound links, site explorer, yahoo site explorer
In my opinion, they’re too bloody big