Google Caffeine - any improvment?
Most of the SEO ‘community’ were aware that early this year the latest ‘new and improved’ version of the Google index (Caffeine) was due to appear and blow us all away with it’s unprecedented level of relevancy and accuracy. Well, as it always the case with these things, this hasn’t exactly been the case. In producing my monthly reports for January i have noticed a number of very strange results appearing in the Index.
Im not normally one to whinge about these things, alterations to the index are all part of the SEO process – and adapting our methods to these changes is a major part of what we do.
However, it gets a bit galling when i start seeing two vitually identical affiliate websites (albeit with different title tags and .com and .co.uk) appearing in the top ten results for a number of keywords around the ferry/ferries groups. Surely it can’t be this easy to penetrate the index?
Ferries site gets two results
This is just one example of a series of strange results.
Frustrating Google
Google is really frustrating all of us in the SEO team at the moment. There are issues with many aspects of the organic results pages in the UK:
- A rather farcical situation in Google Local
- The ‘chameleon’ results interception continues to produce weirdness – the ‘Tenders/Eastenders’ interception is a classic.
- Real time search box getting in the way of anything worthwhile
- Universal search just getting in the way in general, why do i need news results bang in the middle of the page about ‘ferries’ for example?
Has anyone else noticed any similar poor result sets in the index recently?
Tags: google caffeine, google uk, search-engine-optimisation, seo uk, uk search results, uk seo
