Social Media has definitely become the buzz phrase of the moment. A big, fat part of that social media sphere is blogging. And for those who’ve slept through the last few years, it’s up there with Twitter, Facebook, YouTube, Flickr, SecondLife and a whole lot of other things too contrived to mention. So, if you’re sitting pondering whether Social Media is for you or for the dustbin, let’s take a hot air balloon ride through blog country.
No seriously we are. Microsoft Certified Partners in the Custom Development Solutions competency. What does it all mean?
In a nutshell, we have some great developers who have, through self study, passed the necessary Microsoft exams. Combine this with our wealth of experience delivering medium to large scale custom web development projects and we have met the necessary requirements to attain certification.
Cost-conscious UK consumers remained in the hunt for bargains over Christmas leading to strong sales increases at discount retailers Peacocks and Poundland over the festive period.
Happy days! At the recent Dadi awards our first integrated campaign picked up the award for the best integrated campaign!
This is a tremendous coup. The OXY launch project that went on air at the beginning of ‘09 was the most successful ever for Mentholatum and bucked the trend in the recession driven marketplace by being the only product in the sector to experience growth.
You can read more about the campaign at eqtr.com or watch the TV ad and making of the ad on our YouTube page.
Last year we were 88 in the NMA Top 100, this year we’re 41.
The New Media Age Top 100 Interactive Agencies list was released recently and we were delighted to discover that we came in at an astounding number 41!
What made this especially rewarding for us was that this last year has been a really rough one for all businesses – we all watch the gloomy news every evening. Despite that, we’ve managed to climb an enormous 47 places during that year. Perhaps part of that is down to other agencies not growing as fast as in previous years. Most of it however, is down to our hard work and the continuing commitment from our valued clients.
At Equator, we’ve been managing Search Engine Optimisation campaigns now for over 10 years.
In that time, we have seen many things change. “Back in the day”, there was no such thing as Google Analytics. Google itself had a rather more simplistic view of sites; people still used FRAMEs in their site and, well the world was a lot simpler – even if to the average person SEO didn’t seem that way. Fast forward to 2009 and everything is a lot more complex, Google has smartened up and everyone knows that SEO is one of the most important channels in the online mix.
In the current economic climate, consumers are so much more price sensitive and in becoming so are increasingly looking for a bargain, and why not if they are there to be had? With this change in consumer buying behaviour cashback sites (which have in fact been around for years) have seen an upsurge in popularity, however we are seeing an increasing number of merchants throughout the affiliate community choosing not to work with them.
So why is this? We are all aware of how cashback sites operate, merchants are promoted by the cashback affiliate in the usual way, but where the affiliate would normally keep the commission paid by the merchant for any completed sales, the affiliate gives some or all of the commission to its members. So far so good, merchants see an increase in sales and consumers effectively receive some money in their pockets.
Please donate to our Movember fund-raising
Hello and welcome to the inaugural Movember celebration at Equator.
We’ve been working hard on the Mos this month; feeding them with Baby Bio to ensure luscious growth, comparing and gently preening them.
To those in the Mo, this month has been a proud one, raising money for a really good cause. However we’ve all been on the receiving end of quite a bit of name calling.
We thought we’d ask you to vote for your favourite nasty nicknames…
Quite a long time ago, a chap called Marshall McLuhan said a couple of very clever things. He was born in the early twentieth century and, I guess, by the sixties, he’d grasped the big changes that we’re feeling the culmination of today.
It’s changing the way in which we view the world.
The simplest description of Augmented Reality is that it takes real-world views and mixes them with computer generated content but no description can really cover the jaw-dropping effect it has on people seeing it for the first time (If it works correctly that is). There are a large number of demos displaying the nice shiny effects of this technology as well as increasing numbers of applications being built for mobile devices. The real test will undoubtedly be whether it can deliver real benefits over more traditional interfaces in the long run.