Last week Twitter UK made a landmark announcement, tweeting the amazing news that it now has 10 million active users in the country.
This is impressive for many reasons. Not least of which is that microblogging – an activity that could once have been seen as a passing fad or a novelty – has become so much a part of everyday life that one tenth of the population is now a regular tweeter.
There’s no doubt about it, Pinterest is big news right now. But what does this mean for digital strategy? Can it be monetised effectively? Having thought about this a lot over the last few months, we asked some of our marketing team to round up their thoughts on the platform, with interesting results. Here’s what they have to say about Pinterest - from both an online media perspective, and the perspective of those working in affliate marketing.
Ok…so the Display Network is by no means new in the world of PPC, but over the years Google has been promoting its benefits more and more and this month they have given its section within Adwords a little overhaul. Up to now this element of PPC has been summarised within the ‘Networks’ tab, nestled between ‘Keywords’ and ‘Audiences’ but very soon PPC account holders will be privy to a whole new tab.
Google have rolled out their monthly update of Panda, with the search giant’s war on low quality websites raging on.
Google have been championing the use of quality, highly relevant content on websites to improve the user experience on a whole. Any sites that have been set up to appeal to search engines rather than its users may be targeted by Google.
With over half a million new posts worldwide, 340 million people viewing 2.5 billion pages of bloggers’ content and 100,000 new WordPress accounts created every single day, blogging is a phenomenon that is showing no signs of slowing down.
Is television about to get more social? More and more of us these days watch our favourite programmes with one eye on the screen and the other on social media – and many of us will have been turned on to new shows or news events after seeing a post on Twitter or Facebook.
Our online media manager talks us through three interesting observations from recent months – from ensuring pre-roll advertising is effective, to using prospecting to target people who are interested in a product….but may not yet know it exists.
Although the presence of Bing (in UK search at least) is dwarfed by Google (which has around 90% of the search market), the Bing team are providing some valuable information to webmasters.
In recent months there have been two useful updates from Bing. Firstly, there have been new features added to the Bing Webmaster Tools interface – including the launch of a new keyword research tool. Bing has also launched an API for its Webmaster Tools, making its data accessible anywhere.
Along with these updates to its Webmaster Tools, Bing has also launched a ‘Search Quality Insights’ series, which it intends to give “deeper insight into the algorithms, trends and people behind Bing”.
With Google making a number of changes in the past few months – and the prospect of EU anti-trust legislation coming to a point on the horizon – there is a possibility that Bing usage may begin to grow in the medium to long term. These tools are therefore very helpful in helping gain insights into how Bing ranks websites.
Improved data sampling was a noticeable upgrade when a new version of Google Analytics was rolled out a few months ago. So why is data sampling used, and how can it benefit reporting on marketing campaigns?