In recent months, the question of social media marketing keeps coming up. So much so that I’m tempted to say that social media is the new viral. I say this not to suggest that it’s a waste of time or a flash in the pan; just that we all need to be careful about what we really want to do with this medium. Rather than jumping in because everyone else is.
The social media space is absolutely huge online. There are statistics upon statistics that prove this (Facebook’s population famously overtook that of the USA at 350million active users) but the fact is that it’s easy to underestimate the reach of these sites. After all they don’t look that big.
So in a generous move, to help us avoid mis-using the opportunity these environments offer, I’ve put together what I think are the top 10 Social Media Marketing opportunities. Here goes…
1. Better brand engagement – By simply making sure you have a basic presence in appropriate social environments, you are inviting people to actively engage with your brand. Last month the Harvard Business Review did a quick experiment to discover whether simply having a presence on Facebook increases emotional connection with a brand by setting up a page for a local coffee shop. It turned out that Facebook did indeed change customer behaviour for the better. Facebook fans generated more positive word of mouth, they visited the outlet 20% more often, they gave the store the highest share of their dining out dollars and were most likely to recommend the shop to friends.
The lesson here is to make sure you have a presence, tell your loyal customers about it and make sure you have the resource to keep your content up to date and relevant.
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This year I embarked on a whistle stop tour of parts of South East Asia, travelling through Singapore, Malasyia and Thailand.
While walking along one of the main roads, Bukit Bitang, in Kuala Lumpur, Malasyia, I noticed an advertising campaign for one of our Equator clients, HTC. As I got closer I recognised that this was using the concept that Equator had produced for the HTC Touch HD2. Pretty cool to see something we had worked so hard on, many months ago, in situ thousands of miles away in Kuala Lumpur, where I had least expected it.
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Social Media has definitely become the buzz phrase of the moment. A big, fat part of that social media sphere is blogging. And for those who’ve slept through the last few years, it’s up there with Twitter, Facebook, YouTube, Flickr, SecondLife and a whole lot of other things too contrived to mention. So, if you’re sitting pondering whether Social Media is for you or for the dustbin, let’s take a hot air balloon ride through blog country.
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No seriously we are. Microsoft Certified Partners in the Custom Development Solutions competency. What does it all mean?
In a nutshell, we have some great developers who have, through self study, passed the necessary Microsoft exams. Combine this with our wealth of experience delivering medium to large scale custom web development projects and we have met the necessary requirements to attain certification.
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Last month, we told you about the top 10 mistakes you can make in Search Engine Optimisation. Thanks to the power of analytics, we learned that you enjoyed that article lots.
So, to ensure we keep delivering you what you want (and deliver more readers for us); we’re pleased to bring you our Top 10 PPC mistakes. Don’t say we’re not good to you… this is free advice. Your home is not at risk if you do not keep up to date with this knowledge but your paid search profitability may well be…
We’ve tried to keep these points as simple as possible. However, if any of this hurts your head and you’ve got a PPC campaign, why not give us a call? We’ve got an excellent team of Paid Search experts at your disposal that can help with bringing solid ROI to your PPC. PDQ.
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Cost-conscious UK consumers remained in the hunt for bargains over Christmas leading to strong sales increases at discount retailers Peacocks and Poundland over the festive period.
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Happy days! At the recent Dadi awards our first integrated campaign picked up the award for the best integrated campaign!
This is a tremendous coup. The OXY launch project that went on air at the beginning of ‘09 was the most successful ever for Mentholatum and bucked the trend in the recession driven marketplace by being the only product in the sector to experience growth.
You can read more about the campaign at eqtr.com or watch the TV ad and making of the ad on our YouTube page.
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Last year we were 88 in the NMA Top 100, this year we’re 41.
The New Media Age Top 100 Interactive Agencies list was released recently and we were delighted to discover that we came in at an astounding number 41!
What made this especially rewarding for us was that this last year has been a really rough one for all businesses – we all watch the gloomy news every evening. Despite that, we’ve managed to climb an enormous 47 places during that year. Perhaps part of that is down to other agencies not growing as fast as in previous years. Most of it however, is down to our hard work and the continuing commitment from our valued clients.
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At Equator, we’ve been managing Search Engine Optimisation campaigns now for over 10 years.
In that time, we have seen many things change. “Back in the day”, there was no such thing as Google Analytics. Google itself had a rather more simplistic view of sites; people still used FRAMEs in their site and, well the world was a lot simpler – even if to the average person SEO didn’t seem that way. Fast forward to 2009 and everything is a lot more complex, Google has smartened up and everyone knows that SEO is one of the most important channels in the online mix.
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